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This page is from documentation I created while brainstorming gameplay mechanics for the Catch Craze lens. First I outlined the core idea we had, a collection-style AR game. From there, I looked at the campaign’s theme artwork, where the four featured tennis balls represent Health & Wellness, New York City, Diversity & Inclusion, and Tradition. I incorporated these symbolic ball designs into the gameplay.

Some info is hidden for confidentiality

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https://www.figma.com/board/3bMxlWdDPKPGO7oCFLHISw/USTA-Gameplay-Brainstorm?node-id=0-1&t=1kE2fSDbSb7hXtRH-1

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Then I put together the options to present to the client

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[INT] USTA Container Collection Social Lens | Creative.pdf